Sigma is to climb K2

It is our big pleasure to announce, that Sigma Technology will climb K2 (also known as Mount Godwin-Austen), the second highest and the toughest mountain on Earth. Climb not literally, though. The company sponsors the summit ascent by Fredrik Sträng, one of the most experienced high-altitude climbers in Scandinavia who set a Guinness world record in climbing for conquering the seven highest mountains in seven months.

Fredrik Sträng is a Swedish adventurer with an extensive CV, whose next campaign to K2 is planned for June-July. The expedition should become a real adventure to follow globally by thousands of Fredrik`s followers as he is going to run a real time blog of the ascent. During two months he is going to report his progress and share his thoughts about risk-taking, decision-making, health, nutrition, mental training, happiness, culture, life, death, meditation, technology, relationships, what makes a strong team and what he thinks will bring peace to the world.

The expedition to K2, supported by Sigma Technology as a Title Sponsor, reveals company`s dedication to principles of healthy living and sports promotion, which is among the top activities within the frameworks of company`s corporate social responsibility.

Carl Vikingsson, CEO at Sigma Technology Group, says:

“This expedition and Fredrik himself are very close to us and to the philosophy that our company follows. We are convinced that talented people always reach the top, we support dedication and motivation that help to conquer peaks, would it be peaks of mountains, or career and business heights. Just as Fredrik, our big international team is focused on reaching goals and making dreams come true. I’m happy that he has decided to choose Sigma Technology as a Gold Partner. I believe we are a perfect match.”

Fredrik Sträng shares:

“Back in 2008 I already tried to climb K2, that expedition was unsuccessful and ended with a big catastrophe after avalanche triggering. Still, I’m not giving up my dream. I’m going back to K2. I did not come this far just to come this far. And when I’m coming back, hopefully after a successful climb to the summit, I am going to action out my ice axes in favour for Red Cross precious work in Pakistan. Because helping others is the true meaning of life. I’m especially thankful for my sponsors making my dream come true.”

See interview with Fredrik on Aftonbladet TV: http://tv.aftonbladet.se/abtv/articles/216227

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